Customer success stories
BASOFA Elevate B2B: turning product visibility into viewer engagement
A product demonstration and conversation with Vijay MG, CEO of Basofa, introduced BASOFA’s B2B commerce solution to the Dynamics 365 community. The focus was on helping relevant viewers spend time understanding the solution and its business value.
7,200
Video views
935 hours
Total watch time
10 minutes
Average view duration, approximately
Video-level results from the campaign snapshot supplied by D365 Insider. Figures are rounded.
Watch the solution in action
The objective
The campaign aimed to attract relevant viewers interested in B2B commerce and give them the time and context to understand BASOFA’s solution. For a specialised Dynamics 365 product, a detailed demonstration provides room to explain how the solution works and where it fits.
The approach
The collaboration combined an interview with a live demonstration of BASOFA Elevate B2B on the D365 Insider YouTube channel. The discussion connected product capabilities with practical business value. Planned follow-up videos will explore feature deep dives, comparisons with other solutions and customer stories.
I included €100 in Google Ads spend to help reach people searching for relevant terms such as Sana, Shopify and B2B commerce. This supported the campaign’s focus on viewers already exploring related solutions. The search was also focused in specific areas like Stuttgart and Munich.
The results
The YouTube Analytics snapshot shows approximately 7200 views, 935 hours of watch time and an average view duration of 10 minutes and 49 seconds. The headline figures above round these to make them easier to scan.
This geography snapshot highlights audiences in the Netherlands, Germany, the United Kingdom and Denmark.
The watch time and average view duration indicate sustained engagement with the demonstration. Vijay’s testimonial below describes his experience of the collaboration.
From the customer
What the customer said
Vijay MG
CEO of Basofa
“I had the opportunity to engage with Andrea and was impressed by his strong knowledge of the Microsoft Dynamics 365 ecosystem, professionalism and ability to connect technology with meaningful business conversations. His industry perspective and contribution to the Dynamics community are truly valuable.
I also had the pleasure of being interviewed by him during a live demonstration of our BASOFA Elevate B2B ISV solution. His preparation, thoughtful questions and ability to bring out both the solution capabilities and business value made the session highly engaging and professional.”
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